Stakeholder Sentiment Tracking: Using Reddit to Understand Key Audiences
Different stakeholder groups express different concerns on Reddit. Understanding where and how each group discusses your organization provides invaluable intelligence for investor relations, employee communications, and customer engagement strategies.
Key Stakeholder Groups on Reddit
Investors
r/wallstreetbets, r/stocks, r/investing, company-specific investment subs
Focus: Performance, strategy, leadership
Employees
r/antiwork, industry subs, company-specific subs, geographic subs
Focus: Culture, compensation, management
Customers
Product subs, complaint subs, industry subs
Focus: Quality, service, value
Media/Analysts
r/technology, r/business, industry subs
Focus: Trends, news, analysis
Tracking Framework by Stakeholder
| Stakeholder | Key Subreddits | Metrics to Track | Alert Triggers |
|---|---|---|---|
| Retail Investors | r/wallstreetbets, r/stocks | Mention volume, sentiment, share of voice | Unusual volume, coordinated activity |
| Current Employees | Industry subs, r/antiwork | Complaints, culture comments, leadership mentions | Viral posts, consistent negative themes |
| Job Seekers | r/cscareerquestions, r/jobs | Company perception, interview experiences | Negative interview stories going viral |
| Customers | Product/brand subs | Satisfaction, complaints, recommendations | Product issues, service failures |
Sentiment Indicators by Group
Investor Sentiment Signals
- Volume of discussion before/after earnings
- Bull vs. bear ratio in comments
- Confidence in management language
- Comparison to competitors
Employee Sentiment Signals
- Work-life balance complaints
- Management and leadership criticism
- Compensation comparisons
- Layoff rumors and concerns
Track All Your Stakeholders
Use AI-powered semantic search to monitor sentiment across all stakeholder groups simultaneously.
Start TrackingFrequently Asked Questions
How do we identify which Reddit users are actual stakeholders?
Look for contextual signals: claim to work at company, discuss specific internal details, post in relevant professional subreddits, or indicate ownership/customer status. Verified claims are more reliable than anonymous assertions.
Should stakeholder sentiment from Reddit be included in board reports?
Yes, with appropriate context. Reddit provides early warning signals and unfiltered stakeholder perspectives. Include alongside traditional research methods, noting Reddit's demographic skews and limitations. It's a valuable data point, not a complete picture.